Designing for A Higher Plane

Oct2009

A Higher Plane is a construction company that uses sustainable development practices in home renovation projects. In adopting ecological stewardship as a central value, projects often use recycled and reclaimed materials, or employ alternative construction methods and innovative designs to maximize the efficient use of materials.

While the information architecture of the site is straightforward to maintain ease of use, the design for their new website called for an aesthetic reflecting the company’s focus on woodworking and its ethical values. We decided to go with earthy colours, using a forest green to help the logo stand out. The header and logo appear stamped into the wood paneling, while the main website content appears on a recycled paper background.

The site is based on the WordPress open-source content management system, using the Lightbox 2 plugin. Each page has a custom template, while blog posts are displayed as a list on the front page in the What’s Happening section.

A Higher Plane‘s new website should be launching soon. In the meantime, you can check out the company’s Gordie Wornoff in Junk Raiders, a recent Discovery Channel television program.